“Polaris incorporates a holistic approach to sustainability that has economic, environmental, social and cultural dimensions. True sustainability enables positive social change, encompasses environmental stewardship, embraces fiscal responsibility and enriches future generations.”
Polaris – Delivering on the FBN Pledge
At our 22nd Global Summit in Singapore in 2011, FBN members affirmed our promise to promote a business model that will sustain present and future generations; a commitment encapsulated in our Pledge for ‘A Sustainable Future’. To enable members to deliver on the Pledge, we developed Polaris – a comprehensive framework to guide family businesses on this journey.
Polaris is named for the North Star, a guiding light that has been used for thousands of years by explorers as its position on the northern night sky almost exactly marks the Earth’s geographic north pole.
Just as our forefathers depended on this guiding star, family businesses can draw inspiration from the Polaris Framework as we journey to find our True North – a clarity of purpose that uniquely expresses our calling and guides our every decision.